Hi Sean,
Fantastic Essay! You really have a knack for this level of explanatory writing; you should do more of it. (George Musser, if you're reading this, go commission an article by Sean post-haste!)
What really came through for me was the first argument that I've really bought/understood as to why scale invariance is so attractive. Sure, I've always disliked the idea of some fundamental Planck length and prefer the continuum, but mainly because I have too much respect for Lorentz and Poincare invariance, not because of this type of argument. Beautiful stuff.
I vaguely remember that the only non-scale-invariant piece of the standard model is the Higgs...? Any thoughts on how that might play out in this story?
Am I right that your clock variable \varphi is what would be measured by a conformal clock? (Meaning, say, Einstein's light clock where the two mirrors are changing their relative distance along with the expansion of the universe.) That almost fits with my limited understanding of these things, except that I had thought the universe was of finite duration as measured by such a clock, while your clock parameter still (logarithmically) diverges as t->\infty. Does the small cosmological constant limit this to a finite \varphi even as t->\infty?
And if I'm right that the universe *is* of finite duration (as measured by such a clock), does this imply anything in particular for the way you see cosmological boundary conditions as coming into the story? (Would one have a future boundary condition at the final conformal-time boundary?)
Again, excellent job! (Arguably 2 contests too late, but I, for one, am very glad you fit it into this year's topic.) Keep it up and you might even strong-arm me into seriously thinking about cosmology again... :-)
Best,
Ken
PS -- Looking forward to catching up in Munich!