Sabine --
A very fine essay... like your blog, clear and sensible and fun to read. I think it should win, if only because it might be the only entry with a practical approach. I agree, it doesn't make sense to try to change people, but we can change the informational environment in which they operate. In fact, that environment is changing quite radically, now -- which is the theme of my essay on communications technology. And this is an evolution we might hope to "steer" in the manner you suggest.
I like very much that you focus on an everyday issue I can easily relate to -- that no matter how much I'd like to do the right thing and act responsibly, it's so hard to know what that means that I basically give up... just give a few dollars to a few organizations that I hope know what they're doing, and try not to think about it. But it's not just complexity that's my problem. It's also the feeling that whatever I do can make only the tiniest difference to what's happening at a global scale. I don't respond to phone surveys because it's too depressing that what I say won't matter, that it gets reduced to a checkbox answer.
In fact, I think you're wrong that complexity is the root of our problems now. Maybe things look different in the civilized world, but here in the US it seems clear that the free-market principle (which I certainly agree with) has become an ideological screen for the domination of markets by financial power and its political allies. It's a deep problem that so much power lies with institutions, private and public, that have their own very primitive priorities. That's the main obstacle to effective action on climate change, to take one example -- not the complexity of the science.
But the issue you address is very important, and the notion of priority maps feeding into a global information network gives me hope -- maybe we can find ways to shift the balance back toward a participatory democracy. But I wonder if there's something missing. I think many of us would have a hard time prioritizing our hopes and desires, or even putting them into words. I'm not sure passing out questionnaires will provide the needed input to your system, though if such a project got off the ground, it might help get us focused on what we really need and want. As to brain-scans, I'm happiest believing that no such technology will ever be feasible.
Yet you've already addressed this problem in your essay, suggesting we get the scientists to develop this system for us first, working with a limited range of priorities that might be more explicit and quantifiable. If it works for them, we can think about how to broaden the scope.
Thanks again for giving us such a clear-minded and inventive piece.
-- Conrad