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Israel, there are a lot of people who say the same things as you but it is because they have failed to see how the now paradigm for publications works. Anyone can publish now, on a blog or an e-book or whatever. It is not possible to filter out low quality material as journals used to do in the past. I see this as a good thing because in the past a lot of good papers were delayed or hidden by the old system. It does not do harm that bad papers can be read by the public. The harm comes when people wrongly judge a good paper to be bad or a bad paper to be good. That is the business for peer-review to sort out.
viXra does not try to build a reputation for quality. It never has and it never will. This is written on the web site in several places and I have lost count of the number of times I have said it in response to this kind of criticism. You cannot judge any paper on viXra merely by the fact that that is where it is, because viXra is open to anything (except documents that are off-topic and where legal issues intervene) People are gradually starting to understand this and the quantity of papers we receive is rising at about 40% per year. I do not monitor quality but my general impression is that the ratio of useful science to junk on viXra is also increasing. People still sometimes try to mock us by pointing to low quality papers they find there but that is because they are behind the wave and have not yet got the idea of how to surf it.
viXra works on the principle that publication is completely separate from peer-review. The traditional system says otherwise but that is the old dogma and the new publication paradigm usurps it. Some people will never get the new way but more are waking up to it. viXra is just one small part of the change that is happening. The bigger picture is open peer-review which is now following on the tail of open access publication.
It is difficult to gauge how many people are coming over to the new concept but there are signs that lots of people are. Your old idea that people need to have qualifications to have a say is a dying one. The UK government has offered a £10 million prize to anyone who can make progress on a problem that threatens humanity (climate change, resistant bugs etc) They have asked the public to decide what issue to tackle and are encouraging anyone to compete for the prize, whether academic, corporation or just independent scientist/inventor, it does not matter. Some people say that this is the wrong approach but they are doing it because other public prizes have already worked and they want to see how far the idea can be taken.
Of course expertise and qualifications will always be important for research but you also have to count the paths that do not follow the classical route, as in Douglas Singleton's path integral metaphor.
Some new experiments in publication do try to restrict their input to academics. I think those are the systems that will ultimately fail, not the open repositories like viXra. Philica is already sinking because it tried to set a minimum quality standard for submission and failed. I think arXiv will ultimately find that its filter is its biggest limitation. Microsoft's Academic search also failed miserably because they restricted its scope too much. Google scholar does better because they accept papers from almost anywhere. They bowed to pressure from academics to filter out viXra but as our scope grows they will either have to change that or they will suffer for the omission. Figshare has no filter and is doing very well. viXra is boomimg despite actively setting itself up as the place for arXiv rejects and encouraging anyone to submit. A filter is not a prerequisite for success. Journals used to be open to anyone but now they are quietly starting to filter out submissions from academic outsiders without even reading the papers. They are part of the old paradigm and if they cant find a new business model based on the new one they will die. Open access, Open publication and Open peer review are the future.
I wish you good luck in the contest too.