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I think the right answer has to be some kind of mixture of the A theory of time (time flowing) and B theory (Einstein). I think the real challenge with A theory is consciousness, as we perceive flow and cannot choose to go back in time. We can choose to go between B theory times. I also think the hard problem of consciousness (how mental states appear from physical states) is intimately tied into time. I think the hard problem is actually caused by what time really is (e.g. consciousness exists through time, but we just cant see it with our evolutionary construction, and if we could we could instantly solve / see the hard problem). Given this evolutionary bias, equiv to not seeing a colour, we need physics to give us something really weird that we can then go 'hey wait a second..this actually is how time works because it's the very solution to how consciousness can possibly be'. In otherwords when we have a breakthrough in time or consciousness I think it will have direct ramifications for other. Hopefully Short can uncover some remarkably odd physics from which a translation can occur.
Jack