Re the issue of whether new information can be added to the universe:
1. What IS information? Information in the universe consists of categories of information (like energy, momentum, time, relative spatial position) which equate to relationships between other categories of information, i.e. information in the universe always has context. Information is always relationship (representable as equations, algorithms and number assignments). More precisely, information is always the universe's knowledge (representable as equations, algorithms and number assignments).
2. All particle, atomic and molecular information interactions are quantum events, so there is nothing simple and easily explained going on. Energy is not always conserved within these events i.e. new information is added to the universe within these events.
3. A professor of physics and an associate professor of physics (and they are not the only ones) have come to the conclusion that: "At each level of complexity, new laws, . . .arise" [1].
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1. Emergence: the remarkable simplicity of complexity, Andy Martin (Senior lecturer, Physics, University of Melbourne) and Kristian Helmerson (Professor of Physics, Monash University), 1 October 2014, https://theconversation.com/emergence-the-remarkable-simplicity-of-complexity-30973