Thanks Ed for your insightful remarks...
It is fortuitous that you started off reading the paper summarizing the idea on which the current essay is based. In my talk for FFP15 in Orihuela; I marshaled a whole raft of ideas supporting the idea condensation and gravity are analogous. And indeed; in the survey article by Barcelo, Liberati, and Will; there are almost 100 references to the work of various researchers working in this area.
But since then; I have found it to be a much broader metaphor - possibly explaining the origin of the laws of Physics. This relates to the comment in the essay that we are living in the lowest or densest fraction, where the universe and cosmology is a process of fractional distillation. In this manner; it is possible to see how the physical laws could only turn out one way, when viewed from a reference frame of material form.
I have to break up my reply, so...
More later,
Jonathan