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If Hydrogen doesnt fit - that would be the end of it. My rude and crude opinion is that if algebra does not make sense of Hydrogen ... it is junk. Physics is fabulous at accomodating facts, but not so great at explaining that miserable little muon, or why atoms fall. At least Hydrogen is a nice context in which to contemplate interaction - the main question in the lead-in article. Unfortunately Feynman's approach is painful for Hydrogen. Something is screwy in the model of fermions. If we knew how to properly define fermions there would not be any generation puzzle. The whole lot of them would click into place and make elementary algebraic sense and be consistent with space and time. I think octonions can bring it all together into a coherent model - not as a tool, because anything with space, motion and matter is more like the design of the world - which is not like any tools we are familiar with, which are usually subalgebras, eg, Pauli algebra. It seems to make more sense to start with (complex) octonions and look for stuff that looks like particles, and building up, rather than starting with strings and working one's way down. After all, octonions are excruciatingly elementary. The 'duality units' look like a promissing start - the parentheses in o(a(bc)) explicitly define what kind of duality is considered - a vertex and a face on an abstract tetrahedron
and the antisymmetric rules force consideration of all permutations and associations. All these things need do is oscillate and it begins to look like physics - which makes me wonder why physics ignores octonions. Then Hydrogen has to be a neutral quadruple of such oscillators. Of course, this is all head scratching and hand waving - but might be an interesting way to look at what octonions have to do with physics.
which brings up a question - does the energy-time uncertainty relation have anything to do with requiring associators ( or some mix of commutation and association ).