Hi Georgina,
I have not previously commented here. Since the cat about the hoax-like nature of this paper is out of the bag, I'll share my opinion: I strongly suspect that this paper was written by a random paper generator. Here is one you can try out for yourself: http://pdos.csail.mit.edu/scigen/
My interpretation of the purpose of this paper is more benign than that of anonymous: I have already seen other entries in this contest which clearly demonstrate that when a paper looks like it was professionally written and throws around a lot of physics buzzwords, it tends to garner approving comments by anyone who does not read it carefully, and this can apply whether they have the credentials to know better or not. I see this paper as a humorous attempt to prod people to read the papers submitted to this contest more carefully and really try to understand what they assert, rather than just imbibe the prose without further reflection of its content. And I am all for that! After all, the primary purpose of this contest, as I understand it, is to open a venue for new useful ideas to be introduced into mainstream science from authors who are not necessarily in the mainstream. And I don't see how regarding a work like the essay by 'Michael Jeub' as a piece of art serves this purpose.
Amusingly, one of the papers entered in this contest quotes a book by the Bogdanovs (google if you haven't heard about them) as a reference, and its author seems to have learned his lessons from them very well.
Armin