Hello Rick,
I'm cross-posting this comment I just left on Ben's page, with due respect to John Baez, who is not my cousin in real life, because it deals with octonions.
A story:
They say my uncle is crazy, and cousin John tells me some family members wanted to lock old Uncle Octonius up in the attic, but I think he is only eccentric because he's seen the universe, and knows its secrets. For years we thought he just wouldn't associate with the other family members at all, but somehow we worked out how to do it safely. You see; Octonius is very persuasive, and can make people do almost anything - so he can't be trusted, or rather no one person can ever see him alone. And when we send two, they always disagree on what was said. Therefore; we always visit Uncle Octonius in committees of three. But; the first time a group of us visited, he insisted that he must see all the family members - with equal frequency - and that there always be someone in common between any two visits. Luckily; this worked out, because there are seven of us.
The thing is; Octonius is incredibly wealthy and knows the secrets of the universe, but we were all so afraid of him that we never knew why he seemed so crazy. You see; he always liked to break the laws of algebra - or insist on things being backwards sometimes - whenever we tried to use the associative and commutative rules to simplify expressions for him. But we never understood why that was, until we attempted to rank ourselves - thinking that both the greatest and slightest within our family needed to be included, within each committee, to assure trust. Then Octonius explained that committees follow a rule that is non-commutative, and then if you include everyone at once things become non-associative, because there can be disagreements between members or committees - but there is also a hierarchy or ordering of and within any committee.
Though we are still not sure we can trust him, Uncle Octonius tells us this is as fair as it can be, and now he is teaching us the secrets of the universe. So who could complain? I'm glad cousin John didn't let the others lock him up in the attic, or we would never have learned of his vast wealth and untold secrets.
end of story
Jonathan