Dear Professor Rovelli,
I am familiar with your publications for many years mainly concerning LQG. It is a pleasure to welcome so great physicist here as an entrant to the contest.
Your essay delivers a new interesting look for the thermodynamical entropy (at least for me).
However I would like to comment your example with colored and charged balls that seems to be unfortunate. I would say the entropy of this isolated system cannot increase or decrease. The balls are static in a box because of the gravity force. We shall not assess the entropy of the system in this case as low or high. There is no dynamics/evolution here. A change is not possible as far as no external force will be added to the system. I think that entropy is a quantity that can be assessed only for an evolving system.
As I understand well in your interpretation entropy is the amount of information needed to specify the physical state of a system in relation to the state of another system. I think the role of thermodynamic entropy is first of all to understand how and why that information changes as the system evolves (as far as possible). My first choice is self-organized critical system that is statistical system naturally evolving without fine tuning to critical states in which correlation functions are scale invariant (referring to LQG). DNA code is a form of that evolving information (SOC) . I am working on a concept that applies the Darwinian evolution beyond its original sphere of organic evolution on Earth. Extremely shortly I propose the conformally flat spacetime to be the ancestor to the spacetime deformations i.e. wavepackets (particles and fields being these wavepackets - some form of geometrodynamics by not Wheeler's one) .... and at last up to DNA. Ad hoc I would name the concept the evolutionary geometrodynamic. Someone could name that concept a fantasy but I have proposed a spin experiment that delivers a falsifiability to it. So it generates obvious predictions.
It would be a great honor for me if you could take a look at my essay http://fqxi.org/community/forum/topic/1609 and the experiment and maybe comment it. The experiment description can be found only in references and I have some notices from the other entrants e.g. Torsten Asselmeyer-Maluga that the description is not quite clear so I could deliver an explanation if needed. My goal in the contest is not to win but to gather some new sometimes crazy ideas and some comments on my concept.
In your essay we can find three worlds: Plato's, Aristotle's and Democritus's. In my essay there are similar three worlds: It, Bit and Reality.
Best regards and thank you in advance.