"humans don't care what somebody or some thing thinks they should
be doing. They'll do whatever they please."
I WISH that were true! If so, we'd be totally functional. Instead humans are easily brainwashed by governments/corporations/media to behave in ways that go against their very nature, making them do self-harming behavior, and turning them into miserable, anxious, depressed physically ill folks who don't understand why they are so sick!
Which is why I totally agree with you that "We have a social problem, not a technological one. "
Once we start a social trend of focusing on taking good care of ourselves, and following our own dreams for doing what we feel most inspired to do in life, and attaining what we most value in the world (doing what we please) we'll finally start to see humans getting out of their own way, and actually being the forward-thinking, pro-social, intelligent, creative beings that we're genetically programmed to be, rather than the wage-slave, anti-social, vengeful, paranoid beings that we've been convinced we're "supposed" to be.
To me, as a teacher and counselor, the only real solution I've ever found is to create an environment where individuals feel supported, get their basic needs met (with honestly high quality food, water, air, warmth, light, information, and outlets for expressing their body's excess matter and energy), and are encouraged to follow their dreams for doing whatever they find most meaningful in life. Gamification, while amusing and currently very hip, is likely to fail for the same reasons that our current monetary system has failed, because it adds an artificial, kludgy system of over-complexity and unscientific/subjective valuation to things that are already naturally understood and simple (homo-sapiens' natural pro-social, creative, playful exploration and mastery of the world).
However, I do totally agree that we need to make information readily accessible to everyone, because ignorance does no one any good! The more information an individual has access to, the better they are able to make decisions based on reality, rather than fantasy. We need to provide unconditional access to high quality communication tools for anyone who wants them.
I also like your idea of priority maps. That's similar to my own proposal in my essay. Sharing our goals, wants, and offers is crucial to bringing the stuff that is out there to the people who need it to do their best work. I envision a matchmaking system that works like a personal dating service, only for everything. And I mean everything! You want X, I have X to offer. That's the nervous system of the world. Then we just need an efficient circulatory system for the world to move X from me to you, and we're all set.