Mars is not the closest match to Earth within reach, Venus is. Venus is 90% of the mass of Earth and can hold an atmospheric pressure that can support human life after terra-forming the atmosphere.
Mars has 38% of the gravity of Earth and will never be able to support the atmospheric pressure needed to sustain human life. The current atmosphere on Mars is like living at 125,000 feet above sea level here on Earth. We will be required to live in pressurized cavern to sustain life. So why not just live in ventilated caverns here on Earth?
Venus however can have its' atmosphere terra-formed from space. Let me know if you want references. And the same technology can provide both active Weather Control for Venus and Earth. The same structures can be used for solar sails to transfer people and resources between the inner planets and provide maintenance transport. All without fossil fuels.
Catalysts and energy differentials of the Venus atmosphere can convert the CO2 to oxygen and hydrocarbons. The atmospheres of both Mars and Venus are 97% CO2, but Venus has more atmospheric components to sustain catalyst based conversions.
Indeed, the current egoists want an easy visible target that has PR appeal, but has no significant return on investment.